Every time you create a new piece of content, you face a challenge: how to write text for people and yet optimize it for search engines.

We have great news for you — it’s possible to do both! In our article, we’re talking about the ways to create marketing materials that rank well with Google and stay appealing to people.

First of all, let’s see what SEO really stands for and why it’s so important for content promotion.

What is SEO

Search engine optimization (SEO) is the practice of optimizing your online content so that a search engine shows it as a top…


With the huge amount of information and knowledge available on the web today, you have to work hard to get your content in front of the right audience. The competition for eyeballs and readers’ attention is fierce out there. No need to worry though — the good news is that you don’t have to deliver your content to everyone who’s on the web today, but only to those who will find it valuable.

Thus, the approach to content production and promotion is changing: content marketers are creating fewer, but higher-quality marketing and sales materials and investing a lot more in…


The age of information brings countless opportunities for us to read, learn, and educate ourselves. And to be able to communicate with people all across the globe. At the same time, it makes us feel lost in thousands and thousands of words and interactions. We seek to be seen and valued: in our personal lives, work, and hobbies. Especially in creative work we’re doing, because it’s so dear to our hearts.

Long gone are the days when you created content, published it, and the right audience could find it without any promotion from your side. And even if this method…


If you make digital brochures, leaflets, or booklets, you know that it takes a lot of effort to design them to be eye-catching and comfortable for viewing online.

And still, digital brochures have many benefits and are totally worth it. That’s why today we’ve decided to talk about the best brochure maker software that allow you to create high-quality brochures, even if you’re a newbie.

FlippingBook

If you want to showcase your projects with print-like digital brochures that have a realistic page flip effect, then FlippingBook is your best choice. Just upload your PDF, customize it, and create a stunning brochure…


https://flippingbook.com/blog/the-ultimate-list-of-remote-work-tools

Some people say that we will be shifting to remote work in the future. Nowadays, this trend is accelerating at a rapid pace due to the spread of the COVID-19 pandemic.

According to G2’s recent research, 88% of people are being encouraged or required to work from home.

Remote work comes with a unique set of challenges, and that means you need to have a unique set of tools to tackle each challenge. To help you with this task, we’ll walk you through the remote tools that we find effective and that our team uses on a daily basis. …


Creating digital magazines for your business can be fast and easy if you have the right tools at hand. Whether you want to create simple digital magazines or fully monetized ones, magazine creating tools will help you with this task.

Check out a handy list of the best digital magazine software for any level of skills and choose whatever suits your needs.

FlippingBook

FlippingBook is digital magazine publishing software that allows you to easily create interactive digital magazines from PDFs and publish them online in just a few clicks. FlippingBook offers a gallery of ready-made beautiful designs, custom colors and backgrounds…


When you’re looking for flipbook software, all the tools may seem the same and it can be challenging to choose the right one. A good strategy could be to understand why you need a flipbook tool in the first place: to empower your digital content, make the process of creating flipbooks easy and fast, sell your flipbooks, etc.

And sometimes you can’t decide between two flipbook makers. FlippingBook or Flipsnack, for example. To help you see what FlippingBook allows you to do, we’ve gathered the main reasons why people choose FlippingBook vs Flipsnack. And good luck with creating your flipbooks!


Do you ever wonder how to create a product catalog and what tool is the best for you?

Don’t worry! As a marketer myself, I tried a number of options and gathered a useful list of catalog creators. All you have to do is simply look through this list and find the tool that allows you to achieve your sales goals. I hope it can be helpful to all the marketers and salespeople out there! So let’s get right to it.

1. FlippingBook

If you have ready PDFs and want to digitize them, FlippingBook can be of great help. It’s an online…


Do you struggle to find fresh ideas for your social media channels? And you start doubting if it’s worth your time and effort?

Truth is, engaging high-quality content that attracts users’ attention and keeps them informed is important: 86% of social media users want to and do follow brands on social. But when they do, they’re most often looking for relevant content, not another promotional post from an out of touch company.

That’s why we’ve gathered some solid social media content ideas to help you hop on popular social media trends. Just don’t forget to be honest, open, and maintain…


Source: FlippingBook

What will make digital content powerful in 2020? Beautiful language and clean design. Bright infographics and links to the newest research. Ability to engage and compel.

All of the above and even more. Because simply creating content isn’t enough. There’s already too much of it out there.

Here’s just one fact for you: 4 million blog posts are published on the Internet every single day. Imagine how many landing pages, articles, and emails are created right at this moment.

So what are the magic ingredients for successful digital content that stands out from the crowd? …

Anna Konovalova

Love writing about digital marketing and sales, going to the theater, listening to music, and finding inspiration in the world around me.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store